A guide to video content marketing.
Part 2, how to use video in your inbound marketing strategy

Companies often fall between two extremes when it comes to creating video content marketing. Some will spend lots of mo...

A guide to video content marketing.
Part 1, how to create perfect video content

Today people are watching even more video content across multiple devices so using video content in your inbound market...

5 brilliant print Christmas adverts

Christmas advertising, it’s not all about John Lewis and Coca-Cola, y'know. Some of the most memorable Christmas adver...

How to sell a tractor: the difference between features and benefits

Advertising law states that people buy benefits, not features. This law is also known as: features tell, benefits sell. ...

The law of diminishing returns: has the John Lewis Christmas advert had its day?

We used our clever social media listening software to collate all the mentions of the John Lewis Christmas ads from re...

Woven’s top 10 TV adverts

“Advertising is fundamentally persuasion, and persuasion happens to be not a science but an art.” We’re with Bill ...